Wye Hill Kitchen & Brewing
Downtown Raleigh's favorite outdoor patio restaurant supplies small-batch craft beers, innovative signature cocktails, and a chef-driven brewpub menu.
Bridging the gap - VISUALLY.
Perched atop historic Boylan Bridge, Wye Hill stands at the crossroads of two distinct audiences: the craft beer enthusiast seeking elevated brewery food and the casual diner venturing out for a relaxed, yet refined patio experience.
The challenge? Crafting a clear, authentic voice and visual identity that resonates with both crowds, without losing the essence of either.
My work as their content creator focuses on capturing that balance. Through weekly photoshoots, behind-the-scenes footage, and showcasing the real people behind the wheel, I bring to life the people, plates and pours that make Wye Hill unique.
This ongoing collaboration creates content that crosses over markets and promotes genuine connection– exactly as we intended from conception.
Photo & Video Campaigns.
Campaign events like Lady Brew Day are more than just dates on the calendar — they’re pivotal opportunities to spotlight what makes Wye Hill stand out. Highlighting Women’s History Month and a female-owned business showcased the women in leadership roles.
By capturing these moments through targeted video and photography, we keep the conversation going long after the event ends. This consistent storytelling fuels ongoing engagement, reinforces Wye Hill’s commitment to diversity and inclusion, and drives momentum that benefits both brand reputation and customer loyalty.
Supporting the local community.
For Small Business Saturday, the focus shifts to the heart of Wye Hill — the owner’s vision and the local businesses they champion. Through an intimate, interview-style video, I spotlight the passion and purpose behind the brewery and brewpub, putting a human face on the brand.
These videos don’t just promote a day of shopping; they fuel ongoing community pride and support. By sharing authentic stories of what Wye Hill stands for and the local businesses it uplifts, this content keeps the community engaged and momentum alive well beyond the event itself.